CHEP’s business model is inherently sustainable. By using our pooled assets and sustainability solutions, our customers’ supply chains become more efficient in terms of cost and use of natural resources. We help customers become part of the circular economy through our principles of share and reuse. The more our customers use our platforms, the greater the efficiencies. Just finding individual efficiencies is not enough for the challenge that we all face. We need a new collective mindset that starts from the principle of generating zero waste – then working together to see how to make that happen. In 2019, CHEP launched "Zero Waste World" an initiative to bring together many of the world’s major companies in a group effort to address the three main challenges facing our supply chain: eliminating waste, eradicating empty transport miles, and cutting out inefficiency.