Modex is an exciting time to see the latest and greatest material handling equipment available, but large scale implementation projects can fail depending on how mechanization or automation is applied to your unique business and how it is optimized through the integration to your current systems or through the development of a WES/WCS solution. The intersection between great products and great solutions is the successful orchestration of process, equipment, software and operations… no one component can do it by itself. We have found through our history of implementing large scale projects as customers in varying roles that understanding your business DNA and applying the right process is a foundational exercise that must take first priority and have all other enablers designed around it. There are several key analyses that can be done by any business to make sure their operations are not constrained to a “one size fits all” solution.